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Develop and execute the marketing and communications strategy which will support the organization’s go-to-market success in Canada
This role is an opportunity to become deeply embedded in a unique company within a highly technical environment
As this is a new role, you will get to shape your direction and build strategic content and market presence that aligns with both the organization’s goals and your own passions and experience
Marketing Manager @ Confidential
Position: Marketing Manager
Location: Ottawa, Toronto
Recognized as a global leader in the software industry, our client is an organization that believes in empowering human intelligence, working with both government agencies and commercial institutions to solve their most critical problems. With good data and the right technology, they believe that people, and the organizations they work for, can solve hard problems and deliver positive change throughout the world.
They have built software that empowers organizations to effectively integrate their data, decisions and operations. Recognizing that their customers need to use software to generate a competitive advantage, this organization aligns themselves with their clients, investing deeply in relationships to deliver this. They offer a solution that connects ecosystems, allowing them to constantly talk, improve and compound upon one another. They have advanced beyond incremental efficiencies to bring intelligence to the core of everything that matters most to their clients.
Skills & Experience
You have experience creating and executing marketing campaigns utilizing tactics that include live events, thought-leadership content, webinars, digital campaigns and social media
5+ years creating and executing product marketing strategy within a major systems integrator, professional service providers or Enterprise SaaS companies in the public sector
Expert Level Experience
You will ideally have experience marketing to public sector health and/or defence clients
Summary of the Role
Reporting to the Head of Public Sector, Canada, you will be responsible for the development and execution of a marketing and communications strategy which will support the organization’s go-to-market success in Canada by driving lead generation, opportunities, pipeline and revenue.
In order to achieve this success, you will work closely with sales and marketing teams to build out a comprehensive marketing plan to reach the organization’s target customers and drive demand through events, traditional lead generation campaigns, and other integrated marketing programs in Canada. This will involve significant collaboration with the organization’s US and Europe-based teams for Demand Generation, Events, Communications, and Product Marketing. You will develop tactics that enable you to effectively educate the market and targeted stakeholders on the organization’s product offerings. To do this, you will play a diverse set of roles, from crafting original content to defining the audience marketing strategy that will be employed for your broader team.
You will be expected to keep up to date with the organization’s software products so that you can effectively message their features, their value, and the emergent transformation they provide to their current and potential clients. You will also be expected to calibrate a room of peers and stakeholders to achieve alignment and pull levers to generate revenue. You will be accountable for and propel the flow of leads to support the sales team’s goals, creating a cadence of regular reporting to track and measure ROI in the process.
You will build a deep knowledge of the product and its real-world applicability, arming you with the tools you will need to effectively cultivate strategies. You will need to be fluid in your approach, tailoring and pivoting your technique as needed to align with the market and the organization’s overall growth strategy.
Keynote Search is committed to maintaining equal opportunity recruiting processes that promote diversity and inclusion in the workplace and the equal treatment of all current and prospective candidates. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all recruitment and integration practices within our organization. Keynote Search makes hiring recommendations based solely on qualifications, merit, and the business needs of our client(s) at the time. We will endeavour to make reasonable accommodations throughout our recruiting processes for candidates that require such assistance. If you believe you require such assistance to complete or participate in any stage of our recruitment process, please let us know.