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They truly are Canada’s domain, driven by purpose and work that matters to them. Working here, you will experience the feeling of excellence, working alongside highly skilled innovators and thinkers alike.
You will be afforded the opportunity to lead the company’s pursuit towards a future of continued growth and expansion. With a great deal of marketing potential, you will enjoy presenting and developing new ideas that help drive innovation and promote growth for the organization.
As the leader of the .CA group you have an opportunity to build on its foundation, using innovative approaches and business acumen to identify new opportunities that will positively impact the growth of the business unit.
General Manager of .CA @ CIRA
Position: General Manager of .CA
Location: Ottawa, ON
The Canadian Internet Registration Authority (CIRA) is a not-for-profit, member-based organization, best known for managing the .CA internet domain on behalf of all Canadians. Its conception began well before the internet became prominent in Canada when a small group of partners foresaw an essential need for domain names with an address unique to Canada.
CIRA is an essential public resource, managing over 3 million .CA domains and offering cybersecurity services. Their vision is one of a connected future where the internet empowers Canadians to achieve their economic, social, and cultural potential. To help build a better internet, CIRA develops innovative programs, products, and services that leverage all the internet has to offer.
Skills & Experience
In product marketing or management, where you have the expertise of working with sophisticated technology teams
Relevant University or business degree with experience in financial business management, software, ioT, DNS, or registry services
Look to create efficiencies to drive productivity within the team and predictability in the sales pipeline, as you drive forward the vision and strategy
Strong understanding of domain services, and can effectively communicate and speak to the organizations service offerings at a high level
B2B and B2C markets
Strong background in varied practices within digital and traditional marketing.
Sophisticated planning skills, understanding of business models, and financial modelling in your tool-belt.
Summary of the Role
Based in Ottawa, and reporting directly to the President & CEO, the General Manager of .CA, will be responsible for managing all aspects of daily operations and business development within the .CA business unit.
As a General Manager, you will rely on your leadership skills and superior business acumen to create new strategies to grow the business through customer acquisition and marketing innovation while strengthening internal processes, systems, and overall operations. It is also highly critical in this role that you prioritize being actively present within the business unit, building a roadmap to enhance innovation and revenue growth, reflective of the CIRA mandate.
As a part of the Executive Leadership Team, you will be expected to provide strategic and operational leadership to the company. As a group you will set goals, develop strategies, and ensure the strategies are executed effectively. The executive team functions as a collective leadership body, and serves as the model that teams throughout the organization will follow. You will work alongside your colleagues to provide and display exceptional leadership and carry out the vision of the organization through operations and culture.
You will be accountable for the workforce within the .CA unit inclusive of Marketing, Channel Marketing and Management, and Membership. You will be expected to embrace product development, by recognizing responsibility and act as the intermediate between technology teams, team members, and business units. You will be responsible for determining the features and functionality of the technology, taking into account expected needs based on your plan of growth. You will be comfortable delegating where appropriate, calculating risk management, and monitoring team members, keeping track of progress and growth. You will know when to ask thought provoking questions and provide necessary resources while encouraging creativity.
You will be responsible for building upon and enhancing the culture within the unit and closing the gap between other units whose operations are more contained. Part of your objective will be to continue to develop and build a high performance workplace, one that is inclusive and collaborative with crossfunctional teams. You will take a tactful and deliberate approach upon entering this role with the goal in mind of nurturing what works within the business unit and building upon success from there.
You will be responsible for managing the P&L of the business unit and finding ways to sustain and improve revenue and margin generation. A top priority will be to maintain and enhance .CA’s reputation as one the top few Country Code Top Level Domains (ccTLD) in the world. Tapping into your forward thinking mindset, you will seek out opportunities for expansion and marketing development to support further revenue streams, while upholding the standards of excellence. With your entrepreneurial and creative skills you will build a comprehensive marketing strategy that will lead the unit into a new wave of growth, building new relationships and embracing new ideas. You will need to understand the ongoing shifts in CIRA’s customer needs and the evolving landscape of Top Level Domain (TLD) services. Using market intel and building partnerships you will embrace potential and new ways of marketing that have not yet been explored. Part of this new area of marketing partnerships will include DIY website builders like Wix, Weebly, and Shopify.