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Enhance and increase the awareness of CPAC as a station, as well as CPAC programming, through the development and implementation of a publicity and promotions plan
This role is an opportunity to combine your development and relationship building skills to approach the role with a strategic mentality to move CPAC forward into its next iteration
Purpose & Impact
The success of the organization directly influences the political arena and contributes to Canada's sustained democracy for all citizens
Manager, Communications & Marketing @ Cable Public Affairs Channel
Company: Cable Public Affairs Channel (CPAC)
Position: Manager, Communications & Marketing
Location: Canada (remote)
CPAC, the Cable Public Affairs Channel, is Canada’s only privately-owned, commercial free, not for profit, bilingual licensed television service. Created in 1992 by a consortium of cable companies to preserve an independent editorial voice for Canada’s democratic process, CPAC provides a window on Parliament, politics and public affairs in Canada and around the world. Since 1992, the cable industry has invested more than $60 million in CPAC, and today CPAC programming is delivered by cable, satellite and wireless distributors to 10 million homes in Canada and worldwide via 24/7 webcasting available on its website.
CPAC is Canada’s independent, commercial-free politics in action, providing around the clock programming focused exclusively on the people and processes shaping our country each day. From their broadcast centre two blocks south of Parliament Hill in downtown Ottawa, their experienced editorial staff stay on top of events as they happen—and have direct access to the politicians making them happen. The result: insight and analysis that takes you far beyond the headlines, and compelling coverage of politics and events as they happen. As CPAC celebrates their 30th anniversary this year, they look forward to welcoming a new Manager/Sr. Manager, Communications and Marketing to join them in helping lead the celebration.
Skills & Experience
Bilingual, innovative and resilient individual with very strong strategic communication skills
Able to effectively digest and classify information at a high-level and form clear and concise responses
Excited and passionate about politics and are well entrenched in the political space
Able to operate in a politically charged environment with handling difficult situations that require political contemplation
Ability to communicate strategic content through a variety of media channels, including television, social media, earned media and more
5+ years working in communications
Summary of the Role
Reporting into the Director, Programming Operations and Communications, the Manager/Sr. Manager, Communications and Marketing’s overall objective is to enhance and increase awareness of CPAC as a station, as well as specific CPAC programming, through the development and implementation of a comprehensive publicity and promotions plan.
Working closely with the Director, you will work to build out a social media and events strategy within this plan, as well as actively overseeing the implementation of CPAC’s external corporate and media communications strategies. Just as crucial will be your development of internal communications programs to inform and engage employees, including organizing town halls, electronic newsletters, employee announcements and engagement activities.
This is very much a relationship based role in that it will be integral to your success that you foster relationships with parliamentarians, media, influencers and stakeholders to support CPAC’s programming and communications campaigns with the goal of maximizing CPAC’s audience and media profile. It will be up to you to oversee the planning and implementation of CPAC sponsorships. You will manage media requests and monitor and identify issues relating to media reporting on CPAC’s programming and corporate brand. You will also evaluate and report on CPAC ratings and success of communications campaigns based on established performance metrics. In this leadership role, you will oversee the Translation team, Social Media and Promotions Coordinator, Promotions Producer, and creative designer(s).
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