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Creative Opportunity
Further develop and execute the marketing plan, with the freedom to bring new ideas and direct initiatives
Growth Opportunity
Contribute to the growth and innovation of a business that has ambitions to double in revenue and size over the next five years
Critical Role
Entrusted with managing your own budget and further developing the in-house resources, using them to their full potential
Director of Marketing @ Raymond EMC
Company: Raymond EMC
Position: Director of Marketing
Location: Ottawa, ON
Raymond EMC provides custom-engineered solutions for electromagnetic compatibility testing and shielding as well as RF shielded enclosure systems to customers in the government, commercial, military and medical industries. The company’s reputation has been built by delivering extraordinary client service when designing and building EMC chambers, general anechoic chambers, and deployable quiet chambers ranging in projects of all sizes. As an industry leader in product quality and performance, the company provides unmatched customer care throughout its design, fabrication and installation process. Their ability to deliver solutions to a customer’s exact specifications has resulted in key long and short-term relationships for the company.
Skills & Experience
Marketer Traits
Creative, curious, and proactive B2B marketing expert
Digital Marketing
Proven experience that includes at least five years of creating marketing strategies and delivering on a diverse range of projects
Data-Driven
Experience managing a marketing budget and understand the value in tracking your metrics, using this data to inform and pivot your marketing plans accordingly
Marketing Tech
Highly proficient in current and emerging technology platforms and tools, as well as a foundation in traditional marketing strategies
Communication Skills
Ability to communicate, specifically noting your technical writing abilities in order to connect to a highly intelligent audience
Role Experience
Creating content, web optimization, social media, SEO, marketing campaigns, trade shows, customer focus, and more
Summary of the Role
Reporting directly to the General Manager, with a dotted line to the business development driven President, the Director of Marketing will be the linchpin between business development, sales, estimating and the customer service department.
As the Director of Marketing, you will direct website traffic, oversee social media initiatives, and target customer and business leads. You will be charged with further developing the existing dedicated processes to capture and enhance the customer experience. You will create different processes that engage new customers whilst also keeping a pulse on existing clients in the sales cycle. You will be tasked with developing creative marketing campaigns that will promote the business and increase brand awareness across various digital platforms. Along with developing marketing campaigns that promote the company, you will spearhead brand awareness within and around the digital arena.
Using SEO, PPC, and other techniques you will drive traffic to company pages and generate interest in company products and services. This is inclusive of creating engaging written, graphic, and video content while staying upto- date on the latest marketing technologies and social media. You will be responsible for managing the company website, ensuring all content is streamlined with other online platforms. Your in-depth forecasting and analyses of marketing campaigns will be key in measuring the success of each initiative.
This role demands equal strategic planning and implementation skills. It is expected that you will create short and long term marketing plans that tie in with the existing sales cycle and future growth aspirations of the company. There is ample opportunity and support to utilize the available software and programs to drive the company’s brand and messaging. This role demands that you have a deep understanding and background in digital marketing as the industry shifts from sole reliance on trade shows to online formats. The ability to package and translate highly technical information will be valued from the first day.