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Trusting & Open Leadership
Your ideas and contributions will be valued by senior leadership who are always open to testing new initiatives and opportunities.
Take Initiative
You will have full autonomy in your role and the ability to be create and execute creative marketing campaigns to drive business results.
Critical Role
This leadership role is responsible for establishing and executing strategic and tactical marketing and communication plans that are aligned to help achieve corporate objectives.
Director of Marketing @ Gifford Carr Insurance Group
Company: Gifford Carr Insurance Group
Position: Director of Marketing
Location: Ottawa, ON
Gifford Carr is a well-respected insurance brokerage that combines long time local brokerages with a loyal customer base and reputation for exceptional customer service. The group has been providing customized insurance solutions for over 60 years. As a community-based general insurance brokerage, it has an excellent blend of experience and youth to maintain a strong future in Ottawa and the surrounding area. Part of their success is attributed to their commitment to providing the warm, family feel of a small business with the big city convenience of access to insurance solutions nationwide. Gifford Carr maintains an excellent relationship with Canada’s top insurance companies to ensure delivery of excellent service and products. With two established departments, personal lines and commercial lines, the group employs specialized staff with expertise in a full range of insurance products. Gifford Carr is intent on continuing to increase its market share. The brokerage is excited to have a strategic leader come onboard who can lead the marketing function and its initiatives.
Skills & Experience
Education
Bachelor’s degree in business, preferably with a focus in marketing and communications.
7+ Years of Experience
You bring at least 7 years of experience in marketing, with a proven track record for creating and executing successful marketing strategies.
Content Creator
You would consider yourself in expert in written communications (articles, blogs, guides, email messaging and more).
Marketing Analytics & ROI
Ability to create processes to collect data, analyze, report on marketing metrics and calculate ROI on marketing initiatives.
Digital Marketing
Experience with all facets of digital marketing including social media, email marketing, PPC, SEO, lead generation and more.
Thought leadership
Experience with personal branding and thought leadership activities for industry experts and leaders.
Summary of the Role
The Director of Marketing is responsible for the strategy and programs implemented to create interest, demand and recognition. You will be leading and contributing to projects that drive revenue growth, client acquisition, brand awareness, thought leadership and community involvement. These responsibilities include the development and management of both B2B and B2C marketing campaigns aimed to optimize the ROI of the group’s marketing initiatives. This role is critical to the success of Gifford Carr and you will be responsible for creating the marketing plan to optimize performance of the marketing budget, strategy, execute the tactics and report on metrics.
This position is responsible for planning, organizing, and managing all marketing functions to achieve the company objective of sales, growth, profits, and visibility while ensuring the marketing message and positioning is consistent with the corporate direction. This position will closely align with business leaders to accomplish corporate objectives.
You will have a focus on creating a marketing strategy for both B2B and B2C product lines, content creation (articles, blogs, email and newsletter messaging, guides, webinars, etc.), and digital marketing (lead generation, email marketing, social media marketing, PPC and more).