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Deliver and implement a seamless and engaging digital user experience
To master the online user experience and redesign and implement a new E-Commerce platform
As they continue to expand, you will develop plans to scale the team, specifically determining key roles, capabilities, and establishing optimal team size.
Director, E-Commerce @ The Conference Board of Canada
Company: The Conference Board of Canada
Position: Director, E-Commerce
Location: Canada (remote)
The Conference Board of Canada is the foremost independent, applied research organization in Canada for 50+ years. They deliver unique insights into Canada’s toughest problems so leaders can build a stronger future. They allow organizations across the country access to data, reports, webinars, events, executive councils, custom research, research centers and subscriptions, to maximize and share knowledge to tackle challenges in a multitude of focus areas. From Canadian economics, public policy, sustainability, education and skills to human resources, immigration and heath, The Conference Board of Canada connects you with detailed, objective and non-partisan analytics, and opportunities to collaborate with other executives facing relatable challenges.
Skills & Experience
You have run a digital subscription service, have managed the behind the paywall engagement of customers, and have found unique and creative ways of making the access engaging
10+ years of relevant experience including proven success in driving e-commerce sales through innovative, and cost-efficient strategies, and ideally you have 4 years within a marketing environment
E-Commerce, HCI, Digital Marketing or a related field
Expert Level Experience
Google Analytics or Adobe Site Catalyst is a must-have
Technical Digital Background
hands-on experience leading digital commerce solutions and designs that provide excellence in the digital customer experience with online sales flows
Marketing Systems Experience
Marketo and marketing clouds, such as, IBM, Adobe, Google, Oracle, etc. and you have a strong understanding of Microsoft CRM and sales enablement tools
Summary of the Role
As Director of E-Commerce, you will be responsible for leading the delivery of e-commerce capabilities and strategic growth initiatives for The Conference Board of Canada.
Reporting directly to the Vice President, you will work closely with your e-commerce team, currently four, to design, deliver, and continually evolve a world-class digital experience. As the organization continues to expand, you will also develop plans to scale the team, specifically determining key roles, capabilities, and establishing optimal team size.
With your proven track record of accelerating e-commerce sales across both B2B and B2C markets, an entrepreneurial and collaborative blend of strategic and tactical approaches will be crucial to achieving the organization’s e-commerce objectives. With an annual e-commerce plan focusing on strategy, pricing, promotion, content, and operational requirements, you are expected to deliver on The Conference Board of Canada’s integrated communications, customer, and overall revenue targets.
The role will require you to oversee the operations, user experience, and growth of a $6M digital subscription business, as you build upon an existing foundation and put forth your own ideas to further expand on the organization’s successes. You will consistently manage the preparation, revision, and maintenance of technical documentation, including systems overview, testing, and user documentation. With your breadth of web governance experience, you will develop, deliver, and optimize landing pages, Browse, Search, and checkout capabilities, ensuring the highest level of web application security and compliance.
You will also be collaborating with Senior Marketing and Sales Leadership on new features, functionality, and content that will be incorporated into the company’s integrated growth strategy. Working with these other departmental leaders, you will establish KPIs and metrics that align with the online strategies and tactics that have been implemented, which other divisions of the organization will also be able to leverage. Looking into rapid and cost-effective development and deployment strategies with the IT team, including agile methodologies, you will ensure that near and long-term revenue growth objectives align with what you are aiming to implement and execute on.