Due to the added complexities of the ever-evolving marketing industry, there is a necessity for recruiters to understand current markeitng tech, trends and strategies. This guide has been created to walk you through recommendations for both topics of discussion and processes to consider following in order to successfully hire and ensure the peak performance of your next Marketing Executive. In this guide we will cover key traits of marketing leaders, B2B vs. B2C marketers, how to interview marketers, onboarding, and post-placement strategies for your new marketer.