Senior Digital Marketing Resource @ ORBCOMM

Learn more about this exciting opportunity

Global Impact

Lead the strategic digital marketing efforts for a variety of products and services, supporting industry leaders on a global scale

Leadership Opportunity

You will be viewed as a trusted leader on the team, a mentor to junior staff and be given the space to work both autonomously and collaboratively to lead their digital marketing initiatives

Reputable Organization

ORBCOMM is very proud of its strong company culture built on the principles of accountability and trust

Senior Digital Marketing Resource @ ORBCOMM

Company: ORBCOMM

Position: Senior Digital Marketing Resource

With nearly 20 years in operation, ORBCOMM has become a global leader and innovator in the industrial Internet of Things (“IoT”) and Machine to Machine (“M2M”) communications, providing solutions that connect businesses to their assets to deliver increased visibility and operational efficiency.

The company offers a broad set of asset monitoring and control solutions, including seamless satellite and cellular connectivity, unique hardware and powerful applications, all backed by end-to-end customer support, from installation to deployment to customer care. Having just delisted following their acquisition, ORBCOMM has now returned to being a private company. This change will provide an opportunity for a more aggressive growth trajectory supported in large part by expansion of their products, channels and R&D capabilities. They are a truly global business with teams working from all corners of the world in a collaborative culture designed to serve a diverse global audience.

Skills & Experience

Experience

8+ years of experience working within digital marketing, coupled with a relevant academic background

Hands-on Experience

With account-based marketing, data analytics tools, social media platforms, and marketing measurement platforms

Leadership

You have been responsible for building and overseeing teams and have developed a strength for leading through a combination of collaboration and delegation

Results-Driven

You understand marketing operations, and have previously used analytics, KPIs and dashboards to speak a language beyond “number of clicks”, effectively translating those numbers into a clear ROI

Marketing Automation

Familiar working with marketing automation tools such as Salesforce/Pardot, Hubspot or Marketo

Advertising

Expert-level in PPC/SEM, display and social media ad platform mastery (Google AdWords, Bing Ads, LinkedIn, Twitter, Facebook Ads)

Summary of the Role

Reporting into the Vice President of Global Marketing, the Senior Digital Marketing Resource will lead ORBCOMM’s digital marketing efforts, taking responsibility for the entire marketing funnel, lead generation, management, conversion, and marketing automation tools.

As a key member of the marketing leadership team, your role will take on a true blend of strategic and tactical hands-on work. It is expected that you will be able to hit the ground running, driving the digital strategy and roadmap, outlining clear objectives, exploring new market opportunities and channel specific KPIs to support the ORBCOMM’s growth across diverse industry verticals and geographies.

You will be given the opportunity to take a lead role in identifying required digital spend to support new customer acquisition objectives. In addition, you will develop and execute on a digital marketing vision and strategy focused on generating demand, leads, pipeline and revenue. You will own the digital strategies to support customer acquisition across various digital marketing channels, including organic search, paid search, social/paid social, SEO, email marketing, blog, drift, and more. On the same note, you will work to increase advertising reach by optimizing existing channels and identifying new digital opportunities. In conjunction with the Product Marketing and Content teams, you will drive to optimize website content, conversion rates and site engagement. Additionally, you will take buyer/influencer personas and employ account-based marketing techniques to build highly targeted audiences, gain awareness and leverage the full potential of our addressable market.

This is a leadership role, where you will manage a team of two Digital Marketing Specialists, and work in collaboration with Product Marketing, Content, and Sales teams to translate strategic objectives into geo-specific, market-specific, and compelling customer-facing campaigns. You will also act as a key stakeholder to work across a variety of teams, including those mentioned, as well as executives, IT and IS groups, as well as external marketing partners.

Finally, you will manage the group’s monthly budget, and develop and manage reporting dashboards to provide high-level updates and detailed analysis for campaign and program optimization. Dashboards are an incredibly important aspect of this role, and you will be tasked with developing key metrics and KPIs that demonstrate efficacy and ROI.

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Thank you for your application for this opportunity. Due to the high number of applications we receive, we will only be contacting those that are under consideration for the role.