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This role is not only a blank canvas but comes with the freedom and flexibility to build out the marketing plan.
You will have the opportunity to contribute to the growth and innovation of a company that has ambitions to double its revenues within 3 years.
This is an opportunity to create marketing strategies for the entire North American marketplace.
Marketing Director @ Raymond EMC
Company: Raymond EMC
Position: Marketing Director
Location: Ottawa, ON
Raymond EMC provides custom-engineered solutions for electromagnetic compatibility testing and shielding as well as RF shielded enclosure systems to customers in the government, commercial, military and medical industries. The company’s reputation has been built by delivering extraordinary client service when designing and building EMC chambers, general anechoic chambers, and deployable quiet chambers ranging in projects of all sizes. As an industry leader in product quality and performance, the company provides unmatched customer care throughout its design, fabrication and installation process. Their ability to deliver solutions to a customer’s exact specifications has resulted in key long and short-term relationships for the company. Striving to be the best in North America by strategically partnering with best-in-class providers and service firms the company’s culture allows for flexibility and innovation. The company proudly outpaces its competitors when it comes to customer service. Customers are constantly engaged through a partnership framework – one that allows direct and regular access to the leadership team. Raymond EMC is excited to have a talented Marketing Director, with specific expertise in digital marketing, join their growing team. The company stays true to its corporate values which are excellence, integrity, adaptability and fun. These values are evidenced in the company’s interactions, both internally and externally. In an industry not known for superior customer service, Raymond EMC continues to rise above and beyond by delivering a high level of customer satisfaction.
Skills & Experience
You are a talented digital marketer with a professional marketing degree.
5+ years of creating marketing strategies and delivering on a diverse range of projects.
Experience managing a marketing budget, tracking metrics, and the ability to use the data to inform decisions and pivot as needed.
Ability to write marketing messages for a highly technical and intelligent audience.
Demonstrable experience with optimizing web presence, social media presence and SEO.
Collaboration and cooperation need to be personal strengths as you will be working closely with the sales team, whilst also engineers.
Summary of the Role
Raymond EMC is enjoying a time of growth and opportunity. As the inaugural Marketing Director this role signifies the next stage of the company’s build-out and expansion. On a daily basis the Marketing Director will be the lynchpin between business development, sales, estimating and the customer service department.There is an existing network of sales representatives as well as in-house sales managers to lean on for insider knowledge and perspective.
This role demands equal strategic planning and implementation skills. It is expected that the Marketing Director will create short and long term marketing plans that tie in with the existing sales cycle. There is ample opportunity and support to utilize leading software and programs to drive the company’s brand and messaging. This role demands that the Marketing Director has a deep understanding and background in digital marketing as the industry shifts from sole reliance on trade shows to online formats. The ability to package and translate highly technical information will be valued from the first day.
Raymond EMC sets themselves apart from other competitors by ensuring industry leading customer service. The Marketing Director will be charged with ensuring that the customer relationship is installed and consistently engaged. There is an even split between the need to mine new customers and ensuring existing customer satisfaction. The company is excited to see a Marketing Director create dedicated processes in order to capture and enhance the customer experience. It is important to note that Raymond EMC services all of North America – the variety and customization will be a fascinating challenge for this Marketing Director. Reporting directly to the General Manager, with a dotted line to the business development driven President, this role enjoys the ability to access decision makers.