Learn more about this exciting opportunity
Pivotal Position
Reporting directly to the CEO, the Head of Marketing will lead the evolution of Giatec’s marketing function during a pivotal period of growth and product commercialization.
Central Role
This position will play a central role in reshaping Giatec’s marketing function into a modern, AI-enabled organization that strengthens market visibility, increases pipeline generation, and supports the company’s next phase of global expansion.
Collaborative Opportunity
Working closely with Sales, Product, Customer Success, Finance, and the executive team, you will help ensure that marketing activities remain aligned with broader business priorities and growth objectives.
Head of Marketing @ Giatec Scientific Inc.
Company: Giatec Scientific Inc.
Position: Head of Marketing
Giatec Scientific Inc. (Giatec) is a global company bringing smart testing technologies and real-time data collection to the forefront of every jobsite, revolutionizing the construction industry and reducing concrete’s carbon footprint. Giatec’s suite of hardware and software products leverages AI and the Internet of Things (IoT) to deliver wireless concrete sensors, mobile apps, and advanced non-destructive technologies (NDT) that advance innovation across the concrete lifecycle.
Giatec technology has supported more than 13,500 projects in over 85 countries worldwide, helping customers achieve their construction goals safely, efficiently, and on schedule. With continued expansion across global markets, that number is quickly growing. The company has also been recognized as one of Canada’s fastest-growing companies for three consecutive years.
At Giatec, the belief that exceptional people are the foundation of long-term success shapes every aspect of the organization. The company is committed to fostering curiosity, creativity, and a genuine desire to challenge convention. As Giatec enters its next phase of growth and accelerates the adoption of AI throughout the business, it is seeking an accomplished marketing executive to lead a modern, digitally enabled function that strengthens market presence, fuels commercial momentum, and supports the continued expansion of its global product portfolio.
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We use AI-powered tools (such as Fathom, Gemini, and Monica) to support certain administrative aspects of our recruitment process, such as interview note-taking, transcription, and summarization. These tools are used to improve efficiency and consistency. All AI-generated outputs are reviewed by a qualified recruiting professional, and all hiring decisions are made by humans. We do not use AI for selection purposes but do utilize AI powered search functions (Microsoft/Google) to help identify candidates on behalf of our clients.
Skills & Experience
Background
Throughout your career, you have built a strong foundation in B2B marketing, with particular depth in digital channels, demand generation, and commercial growth.
Experience
Experience within construction or concrete is not required; intellectual curiosity, adaptability, and a willingness to learn are far more important.
Experimental
You have experimented with emerging tools, embraced new ways of working, and are excited by the prospect of helping define what an AI-enabled marketing function can look like in practice.
Expertise
You understand that strong brands and compelling content ultimately need to translate into qualified opportunities, customer growth, and business performance.
Leadership
As a people leader, you are both supportive and accountable. You invest in coaching and development, set high expectations, and are prepared to make difficult decisions when required.
Motivated
Above all, you are motivated by the chance to contribute to an ambitious organization that is redefining how technology can transform one of the world's most essential industries.
Summary of the Role
This position will play a central role in reshaping Giatec’s marketing function into a modern, AI-enabled organization that strengthens market visibility, increases pipeline generation, and supports the company’s next phase of global expansion.
Reporting directly to the CEO, the Head of Marketing will lead the evolution of Giatec’s marketing function during a pivotal period of growth and product commercialization. With a strong foundation already in place, including established digital channels, an internal marketing team, and a growing global customer base, this mandate is focused on taking the function to its next level of performance, creativity, and commercial contribution.
You will begin by assessing the current team, structure, tools, processes, and channel performance to determine where the function can be strengthened, streamlined, or reimagined. A key priority will be identifying how AI, automation, and agentic technologies can be embedded into day-to-day activities to increase output, improve speed, and enable the team to grow without adding proportional headcount. This will require a commercially minded executive who is comfortable evaluating what is working, what needs to change, and where new capabilities are required.
You will oversee Giatec’s full marketing portfolio, including digital marketing, demand generation, brand, content, communications, events, trade shows, and, where appropriate, product marketing. While the current engine is producing high-quality opportunities, the organization is seeking fresh thinking around how to generate greater pipeline volume and create stronger connections between marketing efforts and commercial outcomes.
As Giatec continues to expand its portfolio, including SmartRock®, SmartMix®, and MixPilot®, you will help refine market positioning, messaging, and go-to-market plans for both existing and future offerings. Product marketing experience is considered an asset, but even more important is the ability to quickly understand customer needs, connect technical capabilities to business challenges, and translate complex solutions into clear, compelling narratives.
Working closely with Sales, Product, Customer Success, Finance, and the executive team, you will help ensure that marketing activities remain aligned with broader business priorities and growth objectives. The successful candidate will bring strong digital marketing expertise, sound judgment, curiosity, creativity, and the confidence to make thoughtful recommendations regarding people, tools, and ways of working.
Apply for this opportunity
Thank you for your application for this opportunity. Due to the high number of applications we receive, we will only be contacting those that are under consideration for the role.