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When it comes to recruitment, hiring managers and recruiters need to act and think like marketers. According to TalentLyft, only 14% of job seekers are actively seeking new opportunities. That means that the other 86% of job seekers are passive or in other words, are not actively applying for open p...

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Do you need a B2B or B2C marketer?

One of the most common mistakes that I have come across when employers are recruiting for a new marketing role (i.e. marketing director, marketing manager, marketing coordinator, etc) is not knowing which type of marketer they truly need. Many employers are simpl...

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Successfully attracting, fostering and retaining talent is extremely valuable to businesses in today’s economy. The rising trend of changing jobs throughout a person’s career has forced employers to put a strong focus on their employer brand.

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If you are beginning to look at hiring a Chief Marketing Officer or marketing leader for your startup, you are likely looking at how to scale your business to the next level.

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Technology strives to make our lives easier by performing tasks for us, taking the hassle away from humans so that we can do more, quicker and easier.

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How about this for a catch phrase of the old guard in recruitment: “We are in the placement business, not the retention business!”

I lost count of how many times we were instructed to say that in my early days as a recruiter. Whenever a placement went wrong, that was the line used to justify why...

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I have to chuckle to myself when I hear recruiters claim they are experts. If that were true, why does our industry suffer from some of the worst employee attrition rates and performance issues out there? I've experienced this first hand working at recruitment firms and it's an industry wide pheno...

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Last week was just terrific, a true reflection point on what has been an insane 14 months. Keynote Group won ‘Best new business’ in Ottawa at the Best Ottawa Business Awards (BOBs) by the Chamber of Commerce and OBJ. After launching in September 2015 we have been on this insane, frustrating, stressf...

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Think back to a few months ago when you read through James Bakers’ post about the tough decisions of making that first hire for...

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