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What is recruitment marketing? It is the act of marketing your organization and open opporuntities to potential high quality targeted candidates.

When it comes to recruitment, hiring managers and recruiters need to act and think like marketers. According to TalentLyft, only 14% of job seekers are...

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As an executive search and recruitment firm, we utilize LinkedIn among other platforms, as a tool to source qualified candidates for business critical positions. LinkedIn has become an extremely popular social platform and online database of passive or actively looking candidates for employment oppo...

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Do you need a B2B or B2C marketer?

One of the most common mistakes that I have come across when employers are recruiting for a new marketing role (i.e. marketing director, marketing manager, marketing coordinator, etc) is not knowing which type of marketer they truly need. Many employers are simpl...

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I have to chuckle to myself when I hear recruiters claim they are experts. If that were true, why does our industry suffer from some of the worst employee attrition rates and performance issues out there? I've experienced this first hand working at recruitment firms and it's an industry wide pheno...

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You may think I am joking, seeing as I founded an Executive Recruitment Firm, but I’m not.  Hiring is one of the easiest process...

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