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Improving operating procedures to increase profits and efficiencies, implementing the strategies set by the Board of Directors/CEO/leader and directing the day-to-day operations of a business are all major components of a COO role. As the second highest ranking member of most organizations the Chief Operating Officer is one of the most important roles a business can have, and the benefits of having an elite COO can pay large dividends.

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Driving business results and financial strategies to increase shareholder value, executing the company’s vision, and making informed, timely decisions are all major components of a CFO role.

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Do you need a B2B or B2C marketer?

One of the most common mistakes that I have come across when employers are recruiting for a new marketing role (i.e. marketing director, marketing manager, marketing coordinator, etc) is not knowing which type of marketer they truly need. Many employers are simpl...

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If you are beginning to look at hiring a Chief Marketing Officer or marketing leader for your startup, you are likely looking at how to scale your business to the next level.

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Those who know me well are well aware I have a soap box ready to whip out at the slightest chance to vent about the things that...

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