Improving operating procedures to increase profits and efficiencies, implementing the strategies set by the Board of Directors/CEO/leader and directing the day-to-day operations of a business are all major components of a COO role. As the second highest ranking member of most organizations the Chief Operating Officer is one of the most important roles a business can have, and the benefits of having an elite COO can pay large dividends.
Driving business results and financial strategies to increase shareholder value, executing the company’s vision, and making informed, timely decisions are all major components of a CFO role.
Do you need a B2B or B2C marketer?
One of the most common mistakes that I have come across when employers are recruiting for a new marketing role (i.e. marketing director, marketing manager, marketing coordinator, etc) is not knowing which type of marketer they truly need. Many employers are simpl...
If you are beginning to look at hiring a Chief Marketing Officer or marketing leader for your startup, you are likely looking at how to scale your business to the next level.