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Do you need a B2B or B2C marketer?

One of the most common mistakes that I have come across when employers are recruiting for a new marketing role (i.e. marketing director, marketing manager, marketing coordinator, etc) is not knowing which type of marketer they truly need. Many employers are simpl...

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Successfully attracting, fostering and retaining talent is extremely valuable to businesses in today’s economy. The rising trend of changing jobs throughout a person’s career has forced employers to put a strong focus on their employer brand.

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CMO executive searches can be one of the most important searches to achieve your growth objectives. If you are beginning to look at hiring a Chief Marketing Officer or marketing leader for your startup, you are likely looking at how to scale your business to the next level.

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When I was given the task of writing a blog post discussing “something about Small Business Week” from James, I had no idea where to begin. So, I did my research, I looked through articles and I watched videos because to be quite frank, I had really no idea what this week truly entailed.

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Failure focuses the mind and forces companies to consider why they exist , what it is that they offer, and how they are differ from their competitors.

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Dale Gantous is co-founder and CEO of InGenius which was founded in 1986. Evolving over the last 25 years they are now focused entirely on computer telephony integration (CTI) and in 2012 they introduced InGenius Connector Enterprise which remains their company's flagship product.

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When you meet Aydin Mirzaee you immediately feel at ease. Spend any amount of time with him and you’ll notice his positive attitude, his friendliness and how relaxed he is. This proud father of twin toddler girls continues to support the Ottawa start up community and is hard at work building his new...

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Tis the season for annual holiday lunches, dinners and get togethers at the office or outside of the office. Each year this is always a hot “HR” topic for companies - regardless of their size. What do we do? Who do we invite? Daytime or nighttime? What’s our budget? Do we allow alcohol?

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Happy Canada Day weekend!

One of the great things I love about Canada is the strength of community that people across this country have. This quote from one of the articles sums it up for us:

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