Director of Marketing @ Gifford Carr Insurance Group

Learn more about this great opportunity.

Trusting & Open Leadership

Your ideas and contributions will be valued by senior leadership who are always open to testing new initiatives and opportunities.

Creativity

You will have full autonomy in your role and the ability to be create and execute creative marketing campaigns to drive business results.

Critical Role

This leadership role is responsible for establishing and executing strategic and tactical marketing and communication plans that are aligned to help achieve corporate objectives.

Director of Marketing @ Gifford Carr Insurance Group

Company: Gifford Carr Insurance Group

Position: Director of Marketing

Location: Ottawa

Gifford Carr is a well-respected insurance brokerage that combines long time local brokerages with a loyal customer base and reputation for exceptional customer service. The group has been providing customized insurance solutions for over 60 years. As a community-based general insurance brokerage, it has an excellent blend of experience and youth to maintain a strong future in Ottawa and the surrounding area. Part of their success is attributed to their commitment to providing the warm, family feel of a small business with the big city convenience of access to insurance solutions nationwide. Gifford Carr maintains an excellent relationship with Canada’s top insurance companies to ensure delivery of excellent service and products. With two established departments, personal lines and commercial lines, the group employs specialized staff with expertise in a full range of insurance products. Gifford Carr is intent on continuing to increase its market share. The brokerage is excited to have a strategic leader come onboard who can lead the marketing function and its initiatives.

Skills & Experience

Education & Designation Bachelor’s degree in business, preferably with a focus in marketing and communications.
5+ Years of Experience You bring at least 5 years of experience in marketing, with a specialty in digital marketing and social media. B2B experience an asset.
Creative Marketer A creative director with graphic design capabilities, and an expert with the Adobe Creative Suite.
Marketing Analytics & ROI Ability to create processes to collect data, analyze, report on marketing metrics and calculate ROI on marketing initiatives.
Content Creation Experience creating both written and visual content (i.e. blogs, white papers, webinars, email marketing) and designing promotions to advertise it.
Thought leadership Experience with personal branding and thought leadership activities for industry experts and leaders.

Summary of Role

The Director of Marketing is responsible for the strategy and programs implemented to create interest, demand and recognition. You will be leading and contributing to projects that drive revenue growth, with a focus on B2B client acquisition, brand awareness, thought leadership and community involvement. These responsibilities include the development and management of B2B marketing campaigns aimed to optimize the ROI of the group’s marketing initiatives. This role is critical to the success of Gifford Carr and you will be responsible for creating the marketing plan to optimize performance of the marketing budget, strategy, execute the tactics and report on metrics.

This position is responsible for planning, organizing, and managing all marketing functions to achieve the company objective of sales, growth, profits, and visibility while ensuring the marketing message and positioning is consistent with the corporate direction. This position will closely align with business leaders, sales and account management, finance and information technology to accomplish its goals. You will have a focus on digital marketing efforts and manage lead generation, website development, content creation, email marketing, social media marketing, search engine optimization and more.

In addition, you will lead event marketing initiatives and the graphic design efforts required to execute campaigns and sales collateral..

Opportunity has been filled!