Director of Marketing @ Gifford Carr Insurance Group
Learn more about this great opportunity.
Trusting & Open Leadership
Your ideas and contributions will be valued by senior leadership who are always open to testing new initiatives and opportunities.
Take Initiative
You will have full autonomy in your role and the ability to be create and execute creative marketing campaigns to drive business results.
Critical Role
This leadership role is responsible for establishing and executing strategic and tactical marketing and communication plans that are aligned to help achieve corporate objectives.
Director of Marketing @ Gifford Carr Insurance Group

Company: Gifford Carr Insurance Group
Position: Director of Marketing
Location: Ottawa
Skills & Experience
Summary of Role
The Director of Marketing is responsible for the strategy and programs implemented to create interest, demand and recognition. You will be leading and contributing to projects that drive revenue growth, client acquisition, brand awareness, thought leadership and community involvement. These responsibilities include the development and management of both B2B and B2C marketing campaigns aimed to optimize the ROI of the group’s marketing initiatives. This role is critical to the success of Gifford Carr and you will be responsible for creating the marketing plan to optimize performance of the marketing budget, strategy, execute the tactics and report on metrics.
This position is responsible for planning, organizing, and managing all marketing functions to achieve the company objective of sales, growth, profits, and visibility while ensuring the marketing message and positioning is consistent with the corporate direction. This position will closely align with business leaders to accomplish corporate objectives.
You will have a focus on creating a marketing strategy for both B2B and B2C product lines, content creation (articles, blogs, email and newsletter messaging, guides, webinars, etc.), and digital marketing (lead generation, email marketing, social media marketing, PPC and more)..